A cross training competition to end gender violence
Why a charity competition and for this specific cause?
I wish there was no need for a competition for a cause like this. It would mean that as a society, we have evolved. But to your question, the idea of Fight Like a Woman was born after being gestated in Sissi's head for many months. And from the first moment we both were clear that it has to be charitable and transparent, so that the visibility and the money raised goes entirely to fight against this scourge, and of which we only see the tip of the iceberg. Why specifically for this cause, it is because many women suffer this abuse in silence, without claiming it, without raising their heads and without making it public. Whether it is because of fear, shame or because they have no one to tell.
Is cross training for women?
Cross Training is for everyone, regardless of gender. But what this sport does bring us is a huge influence in improving self-esteem, strength, both physical and mental; a safe refuge where egos are left out and we allow people to show themselves without taboos and without fear.
Why do you think it is the sport where there is the most parity?
Because it is a sport where you depend on yourself. Within the camaraderie and community that is generated, you fight against your own fears, you work to improve yourself every day and create a better version of yourself.
What makes this competition special? Why a mixed cross training competition?
Mixed competitions are not common, in fact, they are very rare. We strive for gender equality in everything, so it was a natural thing for us from the start to have a mixed team. Each player contributes 50% of the team.
This is the first edition of Fight like a woman. What are your expectations? Will it be the first of many? How did the idea come about?
Honestly, we are overwhelmed and delighted with the way people have welcomed the project. We are no longer talking about companies, because this is about people. It is about humanity. We are clear that this competition is here to stay. In our heads we knew that we wanted to do something big, so our thoughts have always been focused on that. We have laid out the path, and little by little we are paving it. For us, it is more, much more than a competition; and we want everything we do to have a meaning. But we will reveal that little by little. You have many professional athletes who have confirmed their participation.
Did you expect so much participation?
Obviously you dream of having the best performance and the best show, but in the end it's all about people. And we want everyone from the couple who sign up for the open because they've only been participating for a short time, to the most elite that we can have, to enjoy the event and the experience in the same way, and to leave with the same feeling of having contributed to making the world a little better tomorrow. But the participation has been so great for the places we were considering, and as we didn't want anyone to miss out on the experience, we are preparing some in-person qualifiers, so that we can also enjoy that moment together.
What can we expect from this event? What surprises are in store for the competition participants?
Well, we're going to try to make it an event that people will remember and put a smile on their faces. The location, the events, the social interactions, we're trying to make everything fit together to make it special. And yes, obviously they're going to suffer, because they're going to be demanding wods, but that's why we're in this sport. Stay tuned! :)
What does the support of a brand like Singular Wod mean to you?
Well, for us it was a turning point. A charity competition means that you need to do a lot with a little, in order to donate the maximum. And that a company like this trusted two people who were going to sell a nice idea, has meant a lot. Synergy, collaboration, trust and peace of mind.
What does it mean to you to collaborate with an entity like In via?
A very good synergy has been created with Invia. We are working hand in hand with the association on the more social part of the Fight Like a Woman project, and we will continue to give details as we close the gaps. But I can only reveal to you that this is the most beautiful part of all this. And something that makes every person who has bought a t-shirt, registered, or participated in any event with us feel proud to belong to this community.
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